Reuse-A-Shoe

for Nike

Want to know what happens to your old sneakers?

We worked with Nike's Betterworld team to create a charming motion piece to increase awareness of their impressive Reuse-a-Shoe initiative and it's process.

Nike Reuse-a-Shoe takes worn out athletic shoes and grinds them down to create a new material called Nike Grind, which is used to make high-quality sports surfaces including courts, turf fields, tracks and more.

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Nike Reuse-a-Shoe takes worn out athletic shoes and grinds them down to create a new material called Nike Grind, which is used to make high-quality sports surfaces including courts, turf fields, tracks and more.

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Concept, Design & Direction: ManvsMachine
Audio: Echolab
Concept, Design & Direction: ManvsMachine
Audio: Echolab

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