Rebranding the UK’s most iconic film network.
Working with Film4 we set out to create a film channel rather than a TV channel, covering all on-air aspects of the brand from live action idents to on screen presentation and beyond.
A custom motion technique, a contemporary take on a classic film strip / projector effect, was developed to span graphic and live-action elements to give the package a visual signature beyond the logo.
Behind the Scenes.
A complex and multi-location shoot in the UK and US incorporating camera trickery, SFX, VFX and a whole lot of art direction.
A complex and multi-location shoot in the UK and US incorporating camera trickery, SFX, VFX and a whole lot of art direction.
On Screen Presentation.
A flexible brand system, it caters for ultimate film buffs and occasional action movie fans alike. We developed brand identity details such as a film poster inspired typographic system, intelligently resizing titles to occupy a designated screen space. This gives all films an equal billing whether it be 'ET' or 'Harry Potter and the Sorcerer's Stone'.
A flexible brand system, it caters for ultimate film buffs and occasional action movie fans alike. We developed brand identity details such as a film poster inspired typographic system, intelligently resizing titles to occupy a designated screen space. This gives all films an equal billing whether it be 'ET' or 'Harry Potter and the Sorcerer's Stone'.
